Profile
Carolina joined Azets in July 2024. As Sweden MD, Carolina leads Azets Sweden, continuing to build Azets’ strong reputation in the Swedish market and expand Azets' advisory services and interim business.
Carolina has vast experience in multinational banking and fintech, with a track record of delivering significant commercial growth for each of her previous businesses. She was CEO at GE Money Bank, overseeing a transformation of the business and its merger with Santander.
Carolina subsequently led payment solutions business Qliro into becoming the fastest growing standalone tech business listed on the Nasdaq. Under her leadership, Qliro grew its customer base, increased client and employee engagement and increased this, and launched digital platforms including the second most downloaded financial app in Sweden.
Carolina has lived and worked in Australia and Ireland. She is a board member at digital magazine subscription service provider Readly and training charity Right by Me, which supports vulnerable young people through experiential learning.